@games celebrates its 10th anniversary this year on August 1st, in honor of the 'Selfy' avatar design, developed by GCREST.
The first Selfy avatar designs were release on August 1st, 2006, by illustrator Takehito Harada. There are currently more than 12 million @games users, with more than 90,000 clothes and furniture items and 50 collaboration titles released today. The official website to celebrate its anniversary can be found here.
As a thank you to all users, there are ten projects to represent the number of years @games has been in operation on the official website. There are currently five projects on displayed.
An approx. 100 page artbook, "Selfy Chronicle", detailing the production of the Selfy design from 2006-2016, including the history, original and previous designs, and an insight of the design process.
A special mascot illustration to personify the 10th anniversary is also included, and will be converted into obtainable items on @games at a later date.
A collaborative project with pixiv, challenging users to a design competition where the winning illustration will be transformed into @games items and receive prize money. All are welcome, regardless of your art skill! (Only avail. to users with a Japanese bank account and domestic address)
Terms and guidelines are available here (Japanese).
A gallery of user Selfy Coordinations handppicked by staff. Users can submit coordinations via Twitter using the hashtags, #真剣セルコデ1日一本勝負, #アトゲ, #ポケラン and #セルフィコーデ, with a daily chance to win three Gorgeous Gacha Tickets for "Best Coordination" in each category.